In service of the community.

SIR exists to help people become the best version of themselves.

Through grooming, the chair becomes more than a service. It becomes a place for conversation, confidence, and connection. We believe self confidence changes the way people move through the world, and that when someone feels better about themselves, it reflects in how they treat others, pursue opportunities, and show up in everyday life.

Founded in Los Angeles in 2019, SIR combines the discipline of traditional barbering with a modern culture centered around growth, craftsmanship, and community. Through attention to detail and genuine service, our goal is not only to elevate appearance, but to positively impact the people and communities around us.