Beverly Grove is home. SIR sits on West 3rd Street, in the middle of the neighborhood, and our most loyal clients are the guys who walk in from a few blocks away — the Grove, the Beverly Center, the residential streets that fill out the 90048 zip. This is the neighborhood barbershop for guys who happen to want a luxury haircut.
The neighborhood barbershop, elevated
Most Beverly Grove residents tell us the same thing on their first visit: 'I had no idea something like this was right here.' We're tucked into a quiet stretch of West 3rd, with no walk-in volume noise — just steady, considered work in a calm room.
What Beverly Grove guys book
Mostly the Signature Cut on a 4–5 week rotation, plus beard sculpting and the occasional hot-towel shave before a wedding, shoot, or trip. The proximity makes a real difference — same barber, same chair, every month.
Walking distance from the Grove
We're a five-minute walk from the back of the Grove and a three-minute walk from the Beverly Center. Park once for the morning and make a day of it.
Booking from Beverly Grove
Tuesday morning slots are our quietest and best for first-time clients. We'll do a real consultation, take notes on how your hair grows, and lock in a regular slot if it feels like the right fit.