The cut isn't the hard part. The cut is muscle memory. The hard part is the fifteen minutes before — the conversation where the barber figures out which haircut, of the dozens that would technically work, is the one that should actually walk out of the chair.
What we're looking at
Growth pattern. Density. Cowlicks. Where the hair sits when it's dry. How recently it was cut. What product, if any, has been in it. The shape of the face, the line of the jaw, the height of the hairline.
What we're asking
How often do you actually want to come in? How much time do you give it in the morning? What did you like about the last cut, what did you not? Are there photos in your camera roll you keep looking at?
What we're not doing
We're not selling you a more expensive service. We're not pushing product. The consultation is free, included, and the only thing we're trying to do in it is make sure the next hour is the right hour.
Why this is the difference
Most bad haircuts aren't bad cuts — they're the right cut on the wrong head. The consultation is what stops that from happening.
—SIR Management