Beverly Hills clients have options. There are shops on Canon, on Beverly Drive, inside the hotels. Most are excellent. Some charge $200 for a haircut that takes 25 minutes. Here's what we tell guys from 90210 who ask us why they should book SIR instead — or in addition.
What Beverly Hills barbershops do well
Service, atmosphere, and consistency. The best Beverly Hills shops run like small luxury hotels — espresso when you sit down, your barber remembers your last cut, the chair is always on time. That's the bar. Anything below that and you're paying for the zip code, not the experience.
Where SIR fits in
We're a two-minute drive from Beverly Hills on West 3rd Street. Same level of service, same attention to detail, without the Rodeo Drive markup. A lot of our Beverly Hills regulars first came in because they wanted a barber who'd give them 90 quiet minutes without rushing the next chair. That's what the Signature Cut + Beard Combo is built for.
What a high-end cut should actually include
A real consultation — not just "the usual?" — every visit. Precision scissor and clipper work, never a one-clipper-fits-all approach. Hot towel finish. Styling with product matched to your hair type, not whatever's on the counter. A neck shave with a straight razor. We do all of this as standard.
Parking and the walk over
If you're coming from Beverly Hills proper, park at the Beverly Center garage — free for the first hour, validated at our front desk. The walk to Suite #214 is about two minutes. Plan 90 minutes door-to-door for the combo.
Book the chair
If you've been bouncing between Beverly Hills barbershops looking for the one that sticks, try us. Most 90210 first-timers become monthly regulars within two visits.
—SIR Management