Beverly Grove sits between the loud retail of the Beverly Center and the quieter creative blocks of West 3rd. The men who live here have shifted the local grooming standard — quietly, but firmly, toward editorial precision.
What the cuts look like
Textured crops, considered tapers, longer-on-top shapes that grow out cleanly, sculpted beards. The Beverly Grove client is not asking for trend-of-the-month — they're asking for the version of the cut that still looks right in week four.
Where to sit
SIR is on West 3rd, five minutes from the heart of Beverly Grove. Signature Cut for first-timers.
—SIR Management