In LA, image is part of the working week. The creative class — designers, directors, photographers, founders — books grooming as part of the calendar, not as an afterthought.
Grooming is preparation
For a shoot, a pitch, a meeting, a launch. The haircut is part of the readiness.
It's about consistency
A working creative cannot have an off-day appearance. The monthly cut is insurance against that.
—SIR Management