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Culture·May 2026

The evolution of men's grooming in LA

Every decade of Los Angeles has had its grooming signature, set by the city's image-makers and exported to the rest of the country six months later.

The studio era

Side parts, scissor cuts, considered length. The original LA standard, set by the studios.

The 90s and early 2000s

Layers, length, deliberate undone-ness. A reaction against the polish of the previous decades.

The 2010s

Skin fades, hard parts, beards, barbershop revival. The clipper era.

2026

Quiet luxury. Soft tapers, textured tops, considered fringes. Restraint as the new statement.

—SIR Management