← The Journal
Psychology·Apr 2026

How haircuts influence first impressions

Most of what people decide about you happens before you finish saying your name. The research on first impressions is fairly merciless — somewhere between a quarter and two seconds. The haircut does a disproportionate amount of the work in that window.

What people actually read

Not the cut. The intent. They read whether you took the time. Whether the lines are clean. Whether the cut fits the rest of you. A clean #2 buzz reads more 'considered' than a $400 cut that wasn't styled this morning.

Why it matters more in a city like LA

Because so much of LA is signaling. The default register is visual. The people you want to meet in this city are reading the same cues you're reading. Skipping the haircut isn't neutral — it's a statement.

What changes with consistency

A great first impression once is a moment. A great first impression every month is a reputation. The clients who get the most out of grooming are the ones who treat it like a standard, not a touch-up.

—SIR Management