The grooming patterns of the LA founders, creatives, and operators we cut for are surprisingly consistent: recurring, considered, low-volume, and discreet.
The cadence is monthly or three-weekly
The standing appointment is the default. Same chair, same barber, same week of the month. Variety is the wrong KPI here.
The standards are high and quiet
Precision matters. Atmosphere matters. The cut shouldn't be talked about — it should just be right, every time.
Discretion is part of the product
Phones stay down. Who sat in the chair yesterday isn't a topic. The clients we keep, we keep partly because we don't talk about them.
—SIR Management