The grooming habits of our professional clients are quieter and more disciplined than the public conversation suggests. The pattern is almost always recurring, considered, and low-volume.
Cadence
Monthly haircut. Beard sculpt as needed. Skincare twice daily. Product wardrobe under five items.
Selection
One trusted barber. One trusted dermatologist. One trusted product line. The most over-rated word in grooming is variety.
—SIR Management