Artists and founders are unusually consistent on grooming. The pattern is recognisable from the booking pattern alone — same chair, same time, same week of the month.
The pattern
Monthly or three-weekly. Same barber. Same finish. Considered home product. No experimentation.
The reason
Decision fatigue is real. The men running creative companies cannot afford to think about their hair every week. The standing appointment is the answer.
—SIR Management
