The single most common reason a haircut doesn't work is that it's fighting the hair's natural texture. The trend is irrelevant if the cut won't sit on your head.
Texture sets the brief
Coarse, fine, straight, wavy, curly — each requires a different approach. A great barber starts the consultation by reading the texture, not by asking which Instagram cut you brought in.
Effortless wins
The cuts that look best on every man in our chair are the ones that look effortless — and effortless is only possible when the cut respects the texture underneath.
—SIR Management