Appearance is the visible part of luxury grooming. It's not the whole product.
The reset
Ninety minutes that recalibrate the rest of the week. Most clients underestimate how much they're buying this.
The relationship
A barber who knows your hair, your face, your wardrobe, and your calendar produces a better cut every time than a new chair every visit.
The appearance
The visible deliverable. The least important of the three, because it's downstream of the other two.
—SIR Management