The Beverly Center sits on the corner of La Cienega and Beverly, three minutes from SIR. If you're using a trip to the mall as cover for a haircut, here's the right way to run the day.
Park
Beverly Center garage. First hour free, validated at our front desk. Park on level 5 or 6 — fewer people, faster exit.
Coffee first
Walk two minutes down West 3rd to the specialty coffee bar next to us. Espresso or a single-origin pour-over. Take it slow.
The cut
Cross the street, take the stairs to Suite #214. Book a Signature Cut (60 min) or the Signature Cut + Beard Combo (90 min). Most guys do the combo if they're already taking the afternoon.
Lunch after
Two solid options on the block: a small Italian counter four doors down, or back into the Beverly Center for the top-floor food hall. Either works for a clean post-cut hour.
Book
The Beverly Center is busiest Friday to Sunday. Book a Tuesday or Wednesday slot for the calmest experience.
—SIR Management