The 90048 zip covers a small but dense stretch of central Los Angeles — Beverly Grove, the Beverly Center corridor, and the West 3rd commercial strip. Plenty of options. Few that genuinely feel premium.
Premium isn't a price point
It's a build. The room, the time, the consultation, the finishing detail. Plenty of shops in 90048 charge premium prices for cuts you could get for half the money elsewhere — and a few quiet ones earn it.
How SIR sits in the zip
SIR is built around the long appointment, the considered consultation, and the kind of finish that travels into the rest of your week. We're on West 3rd, parking on the block.
—SIR Management