We cut for a lot of LA's creative class — directors, photographers, writers, designers. They don't book chains. They don't book hotel salons. Here's how they choose.
Independent shops, not salons
Creatives in LA tend to avoid full-service salons. They want a real barber, a real chair, a real consultation — not a $200 'styling experience.'
Barbers, not brands
They follow individual barbers, not shop names. A great barber moves shops twice in their career and their book follows them. That's the system.
Quiet rooms
Loud music, crowded waiting areas, and constant phone interruptions don't work for clients who already spend their day in noise. The shops that win this crowd are calm.
Where SIR fits
We built SIR for that audience deliberately. Independent, calm, barber-driven. A lot of our regulars came to us through a director or a designer who insisted. Book a Signature Cut and you'll meet the room.
—SIR Management