90048 covers Beverly Grove, parts of West Hollywood, and the stretch of West 3rd Street where SIR has been cutting for years. If you live in this zip and you've been driving across town for your haircut, you've been overcomplicating it.
The 90048 barbershop locals actually use
Our 90048 clients are mostly here weekly or monthly — neighbors, walking-distance regulars, guys who don't want to deal with traffic just for a fade. We see you in the rotation, your barber knows your hair, and the cut takes the time it needs to take.
Services for the neighborhood
Signature Cut, beard sculpt, hot-towel shave, kids' cuts on quiet weekday mornings. Pricing is consistent and posted — no surprise add-ons at checkout.
Booking from 90048
Most neighbors book online and walk in. Tuesday and Wednesday mornings are the calmest. Saturday is our busiest day — book a week ahead if you want a specific barber.