Notes from
the chair.
Hair myths, grooming trends, and a local newsletter from 3rd Street — written by the barbers cutting in LA and Beverly Hills.
Hairstyles inspired by creative culture in LA
The cuts that read on a set, in a gallery, and across an Instagram grid. LA's creative class has its own grooming language.
Why clean grooming is becoming modern masculinity
The signals of masculinity have quieted. Clean grooming — precise, restrained, intentional — is one of the loudest of the new ones.
The evolution of the modern gentleman
The gentleman of 2026 isn't dressed in three-piece tweed. He's dressed in considered restraint — and the haircut matches.
Why effortless grooming takes precision
Effortless is the hardest thing to cut. It requires every decision to be right — because nothing is hidden by ornament.
Why SIR prioritizes relaxation and presence
The cut is the deliverable. The reset is the product. How we design every appointment around presence instead of throughput.
The importance of environment in grooming
The room is half the haircut. Most barbershops design the chair and ignore the room. We did the opposite.
Why men need spaces that help them reset
There are very few public rooms where a man is treated as a guest and asked nothing of for ninety minutes. We built one of them.
What makes a grooming experience feel elevated
The list of details that separate a clean cut from a genuinely elevated grooming experience. Most of them are small.
Luxury grooming is about more than appearance
The cut is the proof. The reset is the product. The relationship is the moat. Luxury grooming is all three.
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